Next year, WhatsApp will switch to a conversation-based pricing model for its Business app, charging companies per customer interaction. Could this model be the solution to its monetisation problem? And what can telcos learn about this value or outcome-based approach?
Since purchasing WhatsApp from founders Jan Koum and Brian Acton in 2014 for $19 billion, Facebook has struggled to monetise the messaging service, short of charging users for making calls and sending messages in defiance of the app’s original mission statement.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.