Facebook brings conversation-based pricing to WhatsApp Business

Next year, WhatsApp will switch to a conversation-based pricing model for its Business app, charging companies per customer interaction. Could this model be the solution to its monetisation problem? And what can telcos learn about this value or outcome-based approach?

Since purchasing WhatsApp from founders Jan Koum and Brian Acton in 2014 for $19 billion, Facebook has struggled to monetise the messaging service, short of charging users for making calls and sending messages in defiance of the app’s original mission statement.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

Click to view all articles for the EPIC:
Or click to view the full company profile:
Facebook
X
LinkedIn
Cerillion

More articles like this

Cerillion

TM Forum’s ODA in transforming telecoms

TM Forum’s Open Digital Architecture (ODA) is revolutionizing the telecom industry, driving agility, innovation, and digital transformation across various sectors.

Cerillion

A promising era for telecom operators and network APIs

The telecom industry is gearing up for a transformative shift with the rise of network APIs. These interfaces are poised to create new revenue streams while enabling innovative applications and services. APIs have already facilitated everyday

Cerillion

Cerillion achieves another year of impressive growth

Cerillion, an AIM-listed billing and CRM provider, has reported significant growth for the financial year ending 30 September 2024. Revenues rose by 12% to £43.8 million, while statutory profit increased by 22%, reaching £19.7 million. These

Cerillion

The future of AI in telecommunications for Africa’s MNOs

AI is transforming telecommunications across Africa, reshaping various aspects from network performance to customer service and revenue strategies. Cerillion’s Marketing Director, Dominic Smith, notes how AI tools, such as chatbots and virtual assistants, enhance customer support

Cerillion

Cerillion’s new standard for digital engagement in telecoms

Cerillion has launched Cerillion 24.2, its latest BSS/OSS suite release aimed at advancing digital engagement in the telecoms industry. This new version includes a redesigned Self Service module that focuses on user-friendly design and adaptable digital

Cerillion

Reimagining revenue growth in the telecoms industry

In today’s telecoms landscape, communications service providers (CSPs) are navigating declining revenue from traditional services while facing fresh challenges in emerging markets. They must innovate while maintaining their operational strengths. Many CSPs are hindered by legacy

Cerillion

Cerillion’s Richard Doughty on DTW24 themes and BSS/OSS market trends

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.