How subscriptions are breathing new life into retail

Retail was facing a reckoning – and then the pandemic struck. As businesses pivottheir strategies to online business models, how are they making use of subscriptions to reinvigorate their offerings?

As traditional retail struggles in the face of online competition and a diminishing high street presence, in no small part due to the COVID pandemic, the industry has found a lifeline in subscriptions.

The return to physical retail will see many bricks-and-mortar stores needing to play catch-up with digital-native retailers, who saw their subscriptions boosted by 145% in the early months of the pandemic and resulting lockdowns.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

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