Cerillion announced the general availability of Cerillion 23.1. It improves customer engagement by integrating loyalty management within the core BSS/OSS. The new Loyalty Manager component enables communications service providers (CSPs) to offer rewards to their customers in real-time, including for both on-net and off-net services.
Loyalty schemes are one way in which CSPs can help their customers during the cost-of-living crisis. With Cerillion’s Loyalty Manager, the process of running a customer loyalty programme is dramatically simplified, enabling marketing teams to quickly roll out schemes for all prepaid and postpaid users, fully integrated with each channel of customer engagement. Loyalty scheme members can earn points for a variety of actions including purchases, usage and paying bills on time, and then redeem these points through Cerillion’s Mobile App, Self Service or CRM Plus, against new sales, top-ups or 3rd party provided services.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.
