Maximising sales growth through digital product catalogues

A product catalogue designed for swift discovery removes friction from sales and supports growth for both new and existing customers. As part of his series on the digital customer experience, Tiago Lopes considers how to continue the digital journey with a finely-tuned product catalogue and value-added non-telco products.

“You never get a second chance to make a good first impression.”

Driving up digital sales with an easy browsing experience in your product catalogue will be critical to initiate successful engagement during onboarding.

Previously in this series, I spoke of effectively communicating with your customers to cultivate enduring relationships, and how creating engaging digital experiences to keep customers coming back is not without its difficulties.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

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