Mistakes to avoid when choosing a domain name

Buy Desired Domain Name Early

My biggest regret regarding the acquisition of the Tooltester.com domain name is that I waited too long. Back in 2017, when our website was still operating as Websitetooltester.com, the domain Tooltester.com was offered to us for around $7,000. I thought it was way overpriced and rejected the offer. Only three years later, when I had a serious intent to buy it, the price had jumped to $23,000, with a seller who wouldn’t negotiate at all. In my desperation, I even purchased the plural of the domain (Tooltesters.com) for around $2,000, but I wasn’t happy with it in the end. Eventually, I decided to proceed and paid the full asking price. However, it was worth it in the end, as I love this brand name.

Robert Brandl, Founder and CEO, Tooltester S.L.

Avoid Cleverness for Global Appeal

I’ll never forget when I registered a domain that was a play on words. Clever, right? Not so much. The pun didn’t translate well internationally and caused a lot of head-scratching. I learned that clarity beats cleverness when going global.

Team Internet plc (LON:TIG) – formerly CentralNic – is a global internet solutions group headquartered in London. Leveraging world-class technologies and industry leading teams, they have been transforming the way organisations, brands, publishers and consumers connect and thrive online.

Click to view all articles for the EPIC:
Or click to view the full company profile:
    Facebook
    X
    LinkedIn
    Team Internet plc

    More articles like this

    Team Internet plc

    Empowering advertisers for Black Friday and Cyber Monday success

    Black Friday and Cyber Monday have become pivotal opportunities for brands to engage with ready-to-buy consumers and maximise revenue during the holiday shopping season. These events demand strategies that go beyond standard practices to capture the

    Team Internet plc

    Strengthening cybersecurity through essential best practices

    A strong cybersecurity strategy is vital for businesses to protect digital assets and systems from evolving threats. Despite this understanding, some organisations often delay implementing critical measures or overlook key areas of vulnerability. Expanding security perimeters

    Team Internet plc

    How AI is changing the battle against counterfeiting

    What began as a routine day for a major online retailer quickly unravelled into a challenging situation when complaints poured in about counterfeit products. To their surprise, these complaints didn’t come from shoppers on dubious websites

    Team Internet plc

    Embracing a future-proof domain strategy

    The .io domain has become a popular choice for tech companies worldwide, representing innovation and digital transformation. However, the future of this domain faces uncertainty due to upcoming geopolitical changes involving the British Indian Ocean Territory

    Team Internet plc

    Team Internet Group on track to produce record profits in 2024 and 2025

    Team Internet Group Plc (LON:TIG), the global internet company that generates recurring revenue from creating meaningful and successful connections: businesses to domains, brands to consumers, publishers to advertisers, has announced its unaudited financial results for the nine

    Team Internet plc

    Key updates in content suitability for parked domains

    Changes to Google’s content suitability standards are significantly impacting how parked domains are handled. For years, Google has prioritised a high-quality user experience and ensured brand safety for advertisers by implementing tighter controls on the traffic

    Team Internet plc

    Team Internet to publish interim results on 11th November 2024

    Team Internet Group plc (LON: TIG, OTCQX: TIGXF), the global internet company that generates recurring revenues from creating meaningful and successful connections: businesses to domains, brands to consumers, publishers to advertisers, has given notice of the publication

    Team Internet plc

    The role of AI in transforming domain management

    In an era where online presence is key, managing domains effectively has become increasingly complex. Traditional domain management techniques often fall short in addressing these growing challenges. However, Artificial Intelligence (AI) now offers a transformative solution.

    Team Internet plc

    Effective ways to counteract brand abuse with BrandShelter

    BrandShelter provides services to help protect brands from online abuse and infringement. The process begins with a standard analysis, where potential infringements are ranked by their threat level, highlighting the most critical issues. A quick response

    Team Internet plc

    Understanding NIS2 and its impact on the domain industry

    The NIS2 Directive, which came into force on 16 January 2023, represents the European Union’s latest effort to strengthen cybersecurity across its member states. Replacing the previous NIS1 Directive, NIS2 is a comprehensive piece of legislation

    Team Internet plc

    Team Internet shows strength, positioned for future growth

    Team Internet demonstrated resilience in its H1 earnings despite facing ongoing challenges in the online marketing sector. As the company moves into the typically stronger second half of the year, it is expected that its efforts