Buy Desired Domain Name Early
My biggest regret regarding the acquisition of the Tooltester.com domain name is that I waited too long. Back in 2017, when our website was still operating as Websitetooltester.com, the domain Tooltester.com was offered to us for around $7,000. I thought it was way overpriced and rejected the offer. Only three years later, when I had a serious intent to buy it, the price had jumped to $23,000, with a seller who wouldn’t negotiate at all. In my desperation, I even purchased the plural of the domain (Tooltesters.com) for around $2,000, but I wasn’t happy with it in the end. Eventually, I decided to proceed and paid the full asking price. However, it was worth it in the end, as I love this brand name.
Robert Brandl, Founder and CEO, Tooltester S.L.
Avoid Cleverness for Global Appeal
I’ll never forget when I registered a domain that was a play on words. Clever, right? Not so much. The pun didn’t translate well internationally and caused a lot of head-scratching. I learned that clarity beats cleverness when going global.
Team Internet plc (LON:TIG) – formerly CentralNic – is a global internet solutions group headquartered in London. Leveraging world-class technologies and industry leading teams, they have been transforming the way organisations, brands, publishers and consumers connect and thrive online.