More and more SaaS companies are turning to usage-based billing models to entice uncertain new customers with commitment-free offerings. But can these companies handle the uncertain revenue that this entails?
You may associate it more with topping up your twenty-year-old phone or your dreaded quarterly gas bill than with SaaS. You may be more familiar with it under other names: pay-as-you-go, or metered billing. You may think it counter-intuitive to charging a predictable, flat rate for your product or service.
But like it or not, SaaS companies are increasingly supercharging their billing operations with usage-based pricing models. These payment models allow customers to cough up only for what they’ve used at the end of a billing cycle, rather than a flat rate subscription at the start.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.
