Phone calls are out – and yet, voice is reaching new levels of popularity. What’s driving this change in how we communicate? And why is Cambodia responsible for half of all Facebook Messenger calls?
Back in 1995, Bob Hoskins told us in his distinctive Cockney growl, “It’s good to talk”, in a famous TV advert for the UK’s incumbent telco, BT.
Over 20 years later though, in 2017, the number of mobile calls made in the UK fell for the first time ever, a portent of doom for the telco industry as worldwide voice revenues are expected to drop by as much as 45% by 2024. As data traffic has grown exponentially, plain old voice has had an inverse slide downward.
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