Have you ever signed up for a free service, only to find yourself caught in a subscription you never asked for? Subscription traps are the latest dubious consumer practice being tackled by the authorities – how do companies create these subscription traps, and what can CSPs do to help prevent them?
As part of its broader online safety campaign, the UK government has announced a new crackdown on unscrupulous e-commerce practices.
Under the new rules, businesses must make clear what consumers are signing up for before entering a free trial, provide clear information to consumers as to whether it will roll into a subscription contract or not, must send reminders to consumers that a free trial is coming to an end before it auto-renews (akin to Ofcom’s Annual Best Tariff Notifications), and ensure that customers can easily extract themselves from so-called subscription traps.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.