The B2B Experience Gap: what CSPs can learn from brilliant baristas

There’s a great deal that CSPs can learn from the humble barista when it comes to delivering a great customer experience. Ahead of our upcoming B2B Experience Gap webinar, Omnisperience analyst, Georgina Elrington, outlines what the B2B sector can take from the world of B2C, and the microbusiness opportunity.

Fred works at my local café, and it has to be said – he’s a real ray of sunshine in a manic day.

Not only is he skilled at producing an excellent coffee with a flourish of artistry, the “cream on the coffee”, so-to-speak, is that he remembers exactly how I like it without having to be told, there’s always a cheerful “hello”, he takes a genuine interest in his customers and there might even be a personalised note on the cup.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

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