The B2B Experience Gap: why EX is the new CX, and how to fix “the jalopy of the industry”

It was a B2B customer experience reunion as we brought back panellists from Omnisperience, OCX Cognition and Lumen Technologies for a webinar on how telcos can engage their customers and build more business. Check out the panellists’ key takeaways below, and then watch the full replay.

For any telco operating in the digital age, customer experience (CX) is as vital an area for transformation as its services and infrastructure. What lessons can telcos carry over from B2C into the B2B market?

We recently reconvened the panellists from the Delivering a digital experience for the customer of the future discussion at last year’s Total Telecom Congress to hear what they’ve got to say about the B2B experience gap in 2022.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

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