The market for CPaaS services is anticipated to grow to nearly $30 billion worldwide by 2026. Shashank Singh considers what’s driving this growth, and the benefits and challenges faced by CPaaS providers.
Communications-Platform-as-a-Service (CPaaS) is focused on delivering a comprehensive suite of enhanced services, including video, chat, social media integration, location-based services and other real-time communications (RTC). It enables richer and more interactive experiences and offers easy integration with existing business applications and CRM systems through open APIs and pre-built connectors.
As a simple example, a travel agency might leverage CPaaS to send text messages to customers with booking confirmations, flight updates or travel reminders, using the customer’s preferred chat / messaging platform.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.
