Why are so many customers paying for phones they already own?

Telco customers in the UK are shelling out over half a billion pounds a year on phones they already own. Are split contracts the answer to this overcharging?

Virgin Media O2 has accused its fellow mobile operators of “swindling” millions of customers by keeping them on high contract rates even after they have finished paying for the phone.

The MNO has claimed that customers are overspending by a nosebleed-inducing £530 million a year for handsets they already own, according to their new “Stop the Smartphone Swindle” campaign, launched with an ad instantly recognisable to anyone who watched a DVD in 2005.

Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.

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