In today’s digital world, your domain is more than an address. It’s your brand’s digital real estate, your Park Avenue storefront, where “foot traffic” on the internet turns into revenue and relevance.
But what if I told you that this online Park Avenue is riddled with invisible sinkholes that could swallow your brand? Because of the potential challenges and threats, your domain strategy deserves more than a cursory glance. It demands a master plan.
In this article, I’ll share some of the sinkholes your domain might encounter as well as how to fortify your digital brand’s foundation to prevent these sinkholes from forming in the first place.
Team Internet plc (LON:TIG) – formerly CentralNic – is a global internet solutions group headquartered in London. Leveraging world-class technologies and industry leading teams, they have been transforming the way organisations, brands, publishers and consumers connect and thrive online.