In the shadow of a technical recession that has gripped the UK economy, it’s fascinating to observe the resilient spirit of consumers, especially in their approach to indulging in life’s little luxuries.
Despite the economic downturn marked by a 0.3% shrinkage in the gross domestic product (GDP) in the last quarter of 2023, as reported by the Office for National Statistics (ONS), it seems that the UK’s appetite for premium alcoholic beverages remains undiminished.
This scenario presents an intriguing dichotomy in consumer behavior and spending trends amidst financial constraints, offering a silver lining for the drinks industry in these challenging times.
East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.