In a market that has been historically dominated by the likes of Schweppes and Fever-Tree, the tonic and mixer category has expanded and welcomed numerous entrants that are bringing more unusual techniques and flavours to the sector. But how do you decide which products to elevate your base spirit with in a crowded marketplace?
This is exactly what The Tonic & Mixer Masters is here to do.
This year’s blind tasting was split between two panels, and was held in Bancone Golden Square in London. The first panel was chaired by Nicola Carruthers, deputy editor of The Spirits Business, who was joined by David T Smith, spirits writer, consultant and co-founder of the Craft Distilling Expo, and Allison Strydom, founder of Gin Squares.
Flavoured Tonic Water | ||
Company | Product | Medal |
Global Brands | Franklin & Sons Rosemary & Black Olive Tonic Water | Master & Taste Master |
East Imperial | East Imperial Yuzu Tonic Water | Gold |
Flavoured/Infused Carbonated Mixer | ||
Company | Product | Medal |
Global Brands | Franklin & Sons Pineapple & Almond Soda | Gold |
East Imperial | East Imperial Grapefruit Soda | Silver |
East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.