UK’s shift toward Premium Drinks: A taste for quality over quantity

In the heart of the United Kingdom, amidst the tightening grip of a cost of living crisis, a subtle yet significant shift in consumer behavior is stirring within the dimly lit pubs and bustling bars.

A recent report from Fentimans, in collaboration with hospitality tracker CGA, sheds light on how Britons are navigating their social outings in these economically challenging times. At the core of this change is a discerning preference for quality over quantity when it comes to alcoholic beverages, a trend that speaks volumes about the resilience and evolving priorities of consumers.

The statistics are telling: 41% of Brits admit to venturing out less often than before, a decision heavily influenced by the prevailing cost of living crisis. However, when they do decide to step out, their choices are not governed by frugality but by a desire for premium experiences. According to the Fentimans report, 29% of consumers are willing to pay a premium for higher quality drinks, a figure that mirrors last year’s sentiment.

East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.

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