As the calendar turns toward a new year, many consumers continue to watch their budgets closely. And that factor is shaping retail strategies for 2024. “The average American family has

Social shopping, messaging apps, video content and artificial intelligence are likely to be integral to social media marketing strategies in 2024. According to a new study by Emplifi, as consumer goods firms and

The NRF’s findings indicate an ongoing shift in holiday spending patterns. About 90.6 million shoppers bought their holiday goods online on Black Friday, an increase from 87.2 million the previous

The five-day Black Friday weekend, the traditional kickoff of the holiday spending season, was a win for retailers, with record numbers of shoppers spending online and in stores, according to

The sales data has began to trickle in from the Black Friday – Cyber Monday shopping holiday. While sales figures have been cited as strong by associations like the National

As the holiday shopping season started in earnest, October retail sales in the categories tracked by Retail Dive grew 4.3% year over year to $242 billion. The National Retail Federation,

With inflation having moderated somewhat from 2022, supply chain problems easing and COVID-19 pandemic restrictions seemingly a thing of the past, the holiday season could shape up to be a

From new AI applications to a forthcoming clash between retail media networks and larger media players, the retail space is poised to see major disruption in 2024. Experts share their

Black Friday has turned into Black November, as retailers are already teasing their holiday sales. On Wednesday, Walmart unveiled its Black Friday campaign, which featured the cast of the movie “Mean

The National Retail Federation today forecast that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between