Turning a groundbreaking idea into a market-ready solution

To achieve market readiness, a technologically innovative solution must address three critical questions, encompassing various and often divergent interests.

First, it’s essential to determine whether the solution actually works. A rigorous testing programme is necessary to prove its functionality. Take marine fuel as an example; the stakes are high. Testing begins in the lab, progresses to engine trials, and then requires third-party approvals. This is followed by onboard ship testing, which can take thousands of operating hours. Only once the product is proven to work can it move to the next stage.

Next, scalability is crucial for any innovative product. Securing key long-term reliable production and logistics partners is essential. This scalability must be replicable across every point of production and supply, not just in a small geography. However, addressing supply is pointless without demand, leading to the third question.

The ultimate test is commercial viability. Is there sufficient incentive for customers to switch to this new product? Is it cheaper than the alternative? Does it offer other benefits, such as being safer for the crew or producing lower emissions? The more benefits the product offers, the greater its likely market impact.

Throughout the innovation process, these questions need to be revisited repeatedly. Effective innovation must consider technical, logistical, and commercial aspects to ensure a successful transition from an idea to a market-ready product.

Final Thoughts: For a groundbreaking idea to become a market-ready solution, it must be proven to work, be scalable, and be commercially viable. These considerations are crucial in developing a product that meets all necessary criteria and has a significant market impact.

Quadrise plc (LON:QED) is an energy technology provider whose solutions enable production of cheaper, cleaner, simpler and safer alternatives to fuel oil and biofuels, proven in real world applications. Quadrise technologies produce transition fuels called MSAR® and bioMSAR™, which allow clients in the shipping, utilities and industrial sectors to reduce carbon emissions whilst also saving costs.

Click to view all articles for the EPIC:
Or click to view the full company profile:
Quadrise plc

More articles like this

Quadrise plc

Emulsion Fuels are pioneering the path to Cleaner Energy

The energy sector is witnessing a dynamic transformation, driven by the global shift towards sustainable and cleaner fuel alternatives. This movement is not only imperative for environmental preservation but also opens avenues for innovation and growth

Quadrise plc

Sustainable shipping gains momentum in modern logistics

Sustainable shipping has gained significant traction in recent years due to its dual role in addressing climate change and fulfilling companies’ environmental, social, and governance (ESG) goals. Companies are adopting technologies and operational measures not only

Quadrise plc

Advancing green shipping for a healthier planet

The imminent threat of climate change necessitates immediate action to avoid negative consequences, particularly by reducing fossil fuel use in energy, industry, and transportation. Climate scientists agree that reducing greenhouse gas (GHG) emissions is crucial. Sea

Quadrise plc

Quadrise extends Representation Agreement with Consultant

Quadrise Plc (LON:QED), the supplier of innovative energy solutions for a cleaner planet, announces that it has signed an addendum to the Representation Agreement between Quadrise and Younes Maamar, that was originally announced by the Company on 6

Quadrise plc

UK positioned to lead in zero-emission shipping fuels

A newly published report titled “Opportunities for the UK to Kick-Start Shipping’s Transition to Zero Emission Fuel,” produced by UMAS and Arup, provides a detailed roadmap for the UK to emerge as a leader in maritime