Why cultural alignment is key to business success

This podcast is part of our broader employee experience revolution campaign that explores the significance of employee experience in the context of business culture and performance. Chris, Cathy Acratopulo and Kat Bernardes welcome on two guests from Dragonfish; Strategy and Research Director Andree Gowar and Managing Director Niall Cluley.  

They have come together to discuss Dragonfish’s latest research on cultural alignment, and its impact on business value and performance. Dragonfish are a culture and performance consultancy that specialises in measuring, shaping, and strengthening organisational culture to attain better business outcomes and sustainable growth. 

What was the research focusing on?

The primary goal of the research, out soon, is to make culture less subjective and more tangible. It represents a shift from the traditional focus on employee engagement to a more holistic approach that includes brand and customer alignment. The research findings reveal that top-performing organisations excel in brand and customer alignment, areas that are frequently overlooked in engagement surveys.

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally. The Company work with business leaders and people-centric organisations to continuously analyse the Human Experience of the Digital Workplace. 

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