In India, 2023 emerged as a landmark year for the alcoholic beverages sector, particularly for premium offerings. The discerning Indian consumer’s palate is undergoing a transformation, and the market is witnessing a surge in demand for high-quality, artisanal spirits. This shift represents a departure from traditional choices towards a more refined and sophisticated drinking experience.
Increasing urbanisation, a growing middle class with more disposable income and shifting consumer preferences for more sophisticated drinking experiences are the main drivers of the trend towards premium alcoholic beverages. The popularity of social media and the impact of international travel have also increased consumer demand for high-end and luxury alcohol brands.
Consequently, many well-known international alcobev brands have entered the Indian market with their premium and luxury goods. Some of them have even developed India-specific versions to suit the distinct tastes and preferences of Indian customers.
East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.