East Imperial partners with Galaxy Entertainment Group for expansion into Macau’s luxury market

In a significant development, East Imperial PLC, a leader in the premium beverage industry, has entered into a strategic partnership with Galaxy Entertainment Group, a major player in the resort and gaming sector. The collaboration is poised to mark East Imperial’s expanded entry into the Asia-Pacific market, primarily in Macau, leveraging its relationship with its local partner and investor, Wen Hua International.

Stepping into Macau’s Luxury Scene

The agreement facilitates East Imperial’s supply of its premium beverages to various high-end venues within the Galaxy Macau, a major casino and resort destination. The executive suites and The Macallan Whisky Bar & Lounge will be among the first to introduce East Imperial’s core range of products. This move supports East Imperial’s positioning as the only true super-premium mixer in the region, reflecting their focus on the super-luxury end of the market.

East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.

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