The latest IWSR Ecommerce Strategic Study suggests that alcohol ecommerce is finally entering into a period of normalisation following the Covid boom and subsequent post-pandemic correction. This normalisation will see alcohol ecommerce continue to grow at a CAGR of 4.5% until 2027, increasing in value by $7.5bn to reach nearly $40bn. This growth, while healthy, represents a major change of pace from the +31% CAGR recorded between 2019 and 2021.
“After the pandemic boom, ecommerce value saw a slight correction in 2022 (-2%) as restrictions in most markets were removed and shoppers returned to the on-trade and to bricks-and-mortar stores,” said Guy Wolfe, Head of Ecommerce Insights, IWSR.
“In the near term, online growth will pick up but remain depressed by a weak macro-economic outlook, before a return to steadier growth from 2024.”
East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.
