Actual Experience plc (LON:ACT) CEO Dave Page joins DirectorsTalk to discuss a £10m equity placement. Dave explains how successful it was, where he thinks the enthusiasm came from, talks us through its large addressable market, the use of proceeds and when they expect to provide a forecast or guidance to the market.
Actual Experience an analytics-as-a-service company, provides digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally. It offers Analytics Cloud that receives data from digital users, applies algorithms to the data, and produces an objective score of digital experience quality and supply chain diagnostics; and Dashboard, a user interface to configure users and provide geographical access to the output of the Analytics Cloud. The company also provides digital supply chain, a combination of businesses and the technologies they provide, including networks, IT infrastructure and applications, that deliver a digital product or service; and digital user, a measurement software component of Actual Work and Actual Home; and API, a programmatic interface to the output of the Analytics Cloud. The company is headquartered in Bath, the United Kingdom.