Mezcal has become a popular spirit in recent years, with bartenders and spirits enthusiasts alike embracing its smoky flavour and complexity. While tequila has long been the more well-known Mexican spirit, mezcal has been steadily gaining recognition and appreciation for its unique character.
Mezcal is made in small batches by artisanal producers who use traditional methods passed down through generations, giving it a distinct and authentic quality that cannot be found in mass-produced spirits. Its growing popularity has also led to a wider variety of mezcal styles being made available, from single varietal mezcals to blended mezcals with unique flavour profiles. With its rich cultural history and artisanal production methods, mezcal offers a truly authentic and unique experience for those looking to explore the world of spirits.
East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.