Organisations are increasingly adopting cloud-based applications to reduce costs and give them the scalability and agility to transform in an increasingly fast-evolving business landscape. Through doing so they are generating a large amount of data that could provide actionable insights , but few are implementing data analytics strategically.
The most innovative companies in the world, including Facebook, Amazon, Netflix and Google, are not only underpinned by the cloud, but recognise that their whole business model is based upon data. Indeed, Netflix said in 2016 that its cloud-based recommendation engine, powered by user data, is worth more than $1 billion annually.
Actual Experience plc (LON: ACT) is a user experience analytics company, focused on making the digital world work properly. They partner with global service providers who build AE’s analytics software into their solutions, products and services so that they can improve the digital services of their enterprise clients.
Developed from over 10 years of scientific research, their user experience analytics software takes measurements of the many businesses, technologies, networks, data centres and applications involved in the delivery of a digital service. These measurements are sent to the Analytics Cloud, where they perform millions of calculations per minute to provide actionable evidence to their clients, enabling them to manage and improve their user’s experience.
Using AE’s unique approach to analysing a digital service enables it’s clients to improve customer satisfaction, drive up the productivity of their staff, increase revenue and brand reputation from loyal customers and ultimately deliver success for their business.