“There are known knowns; these are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know we don’t know… it is the latter category that tend to be the difficult ones.” Donald Rumsfeld, 2002
I mention the above quote because every day I work with clients that don’t know they are living a mediocre digital existence, sitting on huge potential for a more productive workforce and happier customers.
As a consultant delivering Human Experience Management solutions, I am fortunate enough to give my clients something they couldn’t get before and enable leaders to finally treat IT as a part of the business that links to business value, rather than a necessary business unit that does everything it can to keep the wheels turning.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.