Premium alcohol brands are continuing to gather pace in the face of a mounting global cost of living crisis, new analysis suggests, with aspirational drinking still very much on top form.
Global markets are currently witnessing some of the steepest inflationary spirals in modern history, putting consumers’ wallets and discretionary spending to the test.
Yet, a variety of categories in the premium tier continue to sell, and in some cases, outsell the more medium or entry-level. According to market research firm Euromonitor International, ultra-premium English gin (+15% YOY 2022 versus 2021, global total volume growth), Champagne (+6%) and prestige dark rum (+12%) have all remained in ascendancy over the past year, alongside , tequila, non-alcoholic spirits and aperitivo-embracing bitters. As a result, premiumisation appears to remain firmly on track.
East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.