Gin today is produced in different ways from a wide range of botanicals, giving rise to a number of distinct styles and brands. In the USA, “gin” is defined as an alcoholic beverage of no less than 40% ABV, while 37.5% ABV in the EU. While it’s true that the majority of cosmopolitan cities across the world are enjoying the cocktail revolution, there are still significant points of difference between countries, too. From the drinking culture (cocktails in the USA versus G&Ts in the UK), to styles of Gin. “While the American affinity for Gin continues to grow at a steady clip, it is not nearly as ingrained as it is in British culture”.
In recent years you may have noticed an explosion of craft Gins, which generally all stem from these 7 ‘essential Gin styles’:
London Dry
Perhaps the most familiar and common gin style, London Dry dates back to the early 19th-century gin craze in England.
East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.