In the financial services sector, it’s a phrase that’s almost become redundant to say – and certainly has many of us rolling our eyes. We’ve been living with this ‘accelerated digitisation’ for longer than a year now – in many cases, much, much longer.
So the prospect of digital transformation in financial services isn’t new. But its successes are open for debate, and failures rates are high, with research by McKinsey showing fewer than 30% of projects achieve their goals.
In an attempt to measure the success of integrating digital platforms into our business operations – whether apps, websites, portals or interfaces – we have a variety of KPIs to analyse them, one of which is User Experience (UX). And working in a digitally savvy financial services business, it’s likely you’re very familiar with the term.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.