The future of work dichotomy in a digital world

Any business leader hoping to return to ‘traditional’ ways of working is on a fast-track to failure. That horse has bolted. Not only have employees re-evaluated the concept of work, but they have the experience that proves digital technologies enable a fundamental change in workplace model that is both beneficial and efficient. How does mandating that reluctant employees return to the office therefore fit with the need for increased productivity to counter the impact of inflation? How is imposing office attendance helping to improve retention and reduce the excessive costs associated with recruitment and on-boarding?

Companies need to look hard at the bottom line. Employees’ values have changed. They want hybrid working and a digital experience that works from both a cultural and technology perspective, irrespective of how often they are in the office. Failure to invest in the quality of that digital employee experience is costing businesses not only in reduced productivity but plummeting morale, employee loss and reputational damage.

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally. The Company work with business leaders and people-centric organisations to continuously analyse the Human Experience of the Digital Workplace.

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