The word ‘Experience’ is bandied around ever more frequently in these times. ‘User Experience’, ‘Customer Experience’, ‘End User Experience’, ‘Employee Experience’
Across a range of products and services, this word can mean different things. In the world of Product Analytic tools such as Heap, it is an indicator of the design of a digital product, particularly those that are web based. It is a very valuable and automated way of tracking how well a service is meeting the commercial needs of a business – e.g. how much of a website footfall leads to purchase or service signup.
This gives valuable insight for developers into how effective a service is at meeting its customers’ needs, and where elements within the application design can be optimised. However what tools like Heap do not do is provide any indication as to what impact infrastructure, whether servers or network, has on the ability to deliver that service with consistency and reliability.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.